For the TBI Bank Bulgaria Neon card commercial, the challenge was translating the abstract concepts of “shopping at light speed” and feeling like a “Superhero” into a visually engaging and clear message. We had to strike a balance between showcasing the card’s features (high limit, flexible repayment) and creating a world where using the Neon card empowers viewers to become extraordinary shoppers.
In this high-energy commercial for TBI Bank Bulgaria, we brought the power of the Neon card to life! We used vibrant motion graphics and dynamic visuals to create a world where shopping with the Neon card feels like shopping “at light speed.”
Our editing expertise ensured a smooth and exciting flow, highlighting the card’s impressive features: a high spending limit of up to 5,000 leva and the flexibility to repay in 6 months with no fees. We even incorporated VFX (visual effects) to create a sense of empowerment for Neon cardholders, positioning them as “Superheroes” shoppers who can effortlessly conquer their shopping sprees.
This spot is a perfect example of how creative storytelling combined with eye-catching visuals can grab the attention of viewers and make a product truly stand out. Bulgarian viewers will surely see the Neon card as their ultimate shopping companion after experiencing this commercial.
TV Commercial produced by Parcfilm for TBI Bank Bulgaria
Client: TBI Bank
Executive producer: Tudor Hristescu
Producer: Luigi Enciu
Production manager: Tudor Hermeneanu
Director: Ovidiu Paun
DOP: Viorel Sergovici
Set design: Medeea Enciu
Costumes: Carmen Moldovan
Makeup: Flavia Florea, Diana Froicu
1st AD: Carlo Mihail
Focus puller: Victor Tone
Camera assistant: Alexandru Neacsu
EDITING & VFX: GENIAL PRODUCTION
