AI commercials
Cinematic spots, product films and brand worlds built with AI pipelines and directed like real shoots. It's the way to make campaigns that would be too expensive, or impossible, to film. See the commercials.
3D & CGI
Product renders, car commercials, broadcast packages and 3D maps, including work for eSuperliga and Turul României.
VFX & compositing
Clean-ups, set extensions and finishing for TV and online campaigns, for brands like Skoda, Rockstar and TBI Bank.
Motion graphics
Brand animation, lyric videos, explainers and social formats.
Social & UGC ads
Short-form vertical ads with native pacing and a polished brand feel, including AI influencer and UGC-style content. See the social work.
AI short films & music videos
Original worlds, characters and stories. Our short film Meridian won 1st Place at Higgsfield Model Mastery. We also make music videos, visualizers and lyric videos for artists and labels. See the short films and music videos.
Frequently asked questions
What does Genial Production do?
Genial Production is a creative studio for cinematic advertising. We make AI commercials, 3D and CGI, VFX, motion graphics, social and UGC ads, AI short films and music videos.
Where are you based? Do you work internationally?
We're based in Bucharest, Romania, and work worldwide, in English and Romanian.
Who do you work with?
Brands, agencies, production houses, artists and labels. Our experience includes work with Samsung, Skoda, Rockstar Energy, TBI Bank, P&G, Universal Music and many others.
Is AI production just typing prompts?
No. AI made production simpler, but the core is still concept, direction, taste and craft. We come from classic production, so we work through the same stages: brief, concept, visual direction, production, editing and finishing.
Why use AI for a commercial?
It's useful when a brief needs speed, ambitious worlds, several versions or visuals that would be expensive to shoot physically. It also makes it easier to explore different creative directions before committing to one.
Do you still do classic production work?
Yes. Alongside AI, we work in 3D, VFX, motion graphics and editing, and can combine them on the same project.
Who runs the studio?
Genial Production is led by its founder, Alex Bokor, with over ten years in advertising, working with a trusted circle of creators when a project calls for it.
How much does a project cost, and how do we start?
It depends on the scope, so every project is quoted after a brief. Send us a brief with your idea, deadline, formats and budget range.