Genial Production/Est. 2020 · Bucharest

About.

A Bucharest-based creative studio built for the new era of advertising.

Working worldwide

AI-generated portrait of Alex Bokor, founder of Genial Production
Alex BokorFounder of Genial Production · AI-generated portrait

( The founder )

I've spent over ten years learning how great advertising gets made. Now I use AI to make it look impossible.

I'm Alex Bokor, and I started Genial Production. I began as a graphic designer in high school and never stopped chasing the next thing to learn. That curiosity took me through record labels, TV commercials and post-production suites, and it's the reason this studio exists.

Genial is founder-led on purpose. I stay close to every project, from the first call to the final delivery, and bring in a trusted circle of creators when the work calls for it. You always know who's responsible for the result.

( The story )

From a high school desk to some of Europe's biggest brands.

  1. 01

    It started with design.

    In high school I was already working as a graphic designer, and already in love with advertising. I went freelance and tried to get a little better every day.

  2. 02

    Then came the music.

    I joined Roton Music, one of Romania's biggest record labels, to handle graphic design and motion graphics, and worked with Warner Music through them. That's where the experience really started to pile up.

  3. 03

    Then, commercials.

    At Parcfilm I moved into TV spots for clients like Auchan, Banca Transilvania, Skoda, TBI Bank, PokerStars, Rockstar, Samsung and Regina Maria. I became the go-to person on the post-production team, across editing, motion graphics, VFX, 3D and, eventually, AI.

  4. 04

    2020: Genial Production.

    I could see where production was heading: simpler, far faster, and more dependent on experience than ever. So I started the studio, and later added AI video to what we offer.

  5. 05

    Today, on our own terms.

    We're independent, and still trusted by names like P&G, Game World and Universal Music. AI now sits at the center of how we work, so brands get campaigns that would once have been too expensive to shoot.

( Why it matters )

AI made production simpler. It didn't make it optional.

Client calls, location scouts, briefs, edit days on set, shoots, long sessions cutting with directors. I've been through every step of a classic production, and that's exactly what makes the difference with AI. The tools have changed, but what it takes to deliver what a client actually wants hasn't.

10+
years in advertising
2020
studio founded
6+
AI short films in 2026
1st
place at Higgsfield Model Mastery

( Why films )

As a kid, I wanted to be a superhero.

So I drew comics: short stories set in worlds I made up myself. I never really stopped. It's why I make short films and enter competitions, and why I've made more than six AI short films in 2026 alone.

Meridian won Higgsfield Model Mastery, a contest about building a story and a world using only secondary AI models. I made it with Seedance 2.0 Fast. There were three themes to choose from: Western Sci-Fi, Cyberpunk and Intergalactic Race. Each had its own winner, and Meridian came first across all of them, because of its story and the world it built.

MeridianAI

AI Short Film

Meridian One Bullet for the Sky

2026
▶ Watch the film

( How we think )

01

Concept first.

We come from advertising. We understand concept, positioning, visual direction, and execution before a single frame is made.

02

Craft, always.

Art direction, pacing, color, sound and finishing make a brand feel more established, more desirable, and more current.

03

AI as a tool.

AI lets us make the work faster, smarter, and more accessible, and build worlds that traditional production would make too expensive.

( Follow along )

Attention lives on social. So do I.

Instagram@alexbokor97Short stories and new work→ YouTube@alex-bokorEducation: what I learn, passed on→

Brands we've worked with