The main technical challenge was seamlessly integrating and managing 8 different video sources(6 cameras + 2 screen recordings) into a single, coherent, and dynamic narrative. We had to ensure the screen recordings were perfectly synced with the action and presented clearly, while also balancing the fast-paced, humorous tone with clear demonstrations of the phone’s capabilities. The goal was to keep the energy high for the young target audience without letting the technical presentation feel overwhelming or confusing.
We partnered with production house Parcfilm to create”Slay or Nay,” a dynamic online show for Samsung that showcased the innovative features of the Galaxy AI. This fast-paced program featured influencers and contestants competing in fun challenges, all solved using Samsung smartphones, targeting a young, digitally-native audience.
Our role encompassed the full video editing and motion graphics package.We managed a complex multi-camera workflow, synchronizing footage from 6 traditional cameras and 2 smartphone screen recordings to create a seamless and engaging narrative. The edit was crafted to maintain the show’s energetic and humorous vibe, while our custom motion graphics were strategically used to highlight the Galaxy AI features in an accessible and entertaining way, making the technology the true star of the show.
CLIENT: samsung
AGENCY: cylndr.ro
EDITING & Motion graphics: GENIAL PRODUCTION
