Play Video

Sak Noel x Chesca

Arcade - Lyric Video

Aplication
Adobe After Effects, Blender
Client
Roton Music
PROJECT
Arcade
TYPE
Lyric Video
Challenge

With over 1 Million subscribers on his YouTube channel and fans worldwide, we understand that we have a great responsibility for this project.

 

Sak Noel is a well-known American artist. He has popular songs like “Tocame” or “Loca People” and has worked with prominent artists like “Sean Paul” and “Pitbull”..

We tried to extract as much information as possible from the artist, to understand his idea and vision. Unfortunately, communication was a little tricky because we could not communicate directly, but the manager who took care of the project was super communicative and understood all our needs.

We understood from Sak Noel that he wanted a lot of club energy while trying to keep the “Gaming Room” theme, the only solution being to combine these two ideas, which we did. We went with the concept of “American Gaming Room” with Arcade Games while trying to keep a club atmosphere, colorful lights, and good energy.

The idea was accepted, so we received approval to make the first draft; after a few days, we sent them a preview, and surprisingly we received a very positive response. We created our creative contribution to have the best result, so the song managed to gather over 150,000 views on Youtube.

It was an honor to work with Sak Noel, the whole project was a continuous challenge, and we tried to push our limits; we are delighted that everyone liked the project, and we hope to collaborate with the artist and his team shortly.