The main challenge was to transform technical information about pesticides and agricultural supplements into concise, visually appealing, and easy-to-understand videos for an online audience. We had to avoid a dry, scientific tone while maintaining absolute accuracy. Furthermore, customizing the context for different crops and cultivation practices required careful research and a strategic approach to visual storytelling to ensure each video felt directly relevant and useful to its specific audience.
We developed a series of dynamic online explainer videos for ADAMA, a global leader in crop protection and agricultural supplements. The project aimed to promote a significant portion of their product catalog by creating engaging and accessible content tailored for digital platforms.
Using a combination of curated stock footage and custom motion graphics, we built a visually compelling narrative for each product. Every video was meticulously crafted to be both informative and engaging, explaining the product’s benefits in a clear and dynamic way. Crucially, each piece of content was specifically contextualized for the target crop and its specific agricultural application, ensuring relevance and practical value for the farmer.
CLIENT: ADAMA
AGENCY: WOPA
STUDIO: PARCFILM
MOTION GRAPHICS: GENIAL PRODUCTION
