Commercials/3D Animation

KIA EV6Launch Film

Spec ad, not commissioned by the brand

Inspiring Every Journey

Challenge

Everything in this film is CGI. Every element has to be modeled in 3D and then animated, and the hardest part is making the final result feel real.

A 3D film built around the KIA EV6 and its avant-garde design. We kept the style minimalist to bring out the car's modern shapes and design motifs, and chose each frame to show off its sporty details. Working in full CGI also brings real creative freedom: changes that would derail a shoot can be made from one day to the next.

Brand: KIA

Discipline: 3D Animation

Tools: Blender & Unreal Engine 5

Year: 2022