Commercials/Advertising

ING BankDepozit ING

Spec ad, not commissioned by the brand

Banii tăi se simt bine într-un depozit ING.

Challenge

Getting someone to open an account at a new bank comes down to showing the benefits clearly and getting past the fear of the unknown.

An advertising concept built around ING's savings deposits. We focused on employees and entrepreneurs at the start of their journey, with visuals that keep the benefits clear and the tone friendly.

Brand: ING BANK

Discipline: Advertising

Tools: Adobe Photoshop

Year: 2022